There's apparently no need, according to NPD Group (via Deadline) - TV shows accounted for 80 percent of the subscription video on demand streaming in the first quarter. And Netflix handles the lion's share of TV streaming - 89 percent. Hulu Plus was second (10 percent) followed by Amazon Prime. Netflix streaming is truly remarkable - no doubt it's been responsible for an increase in customers cutting off cable and satellite services - but when it comes to watching good movies, not so much. Tech writer Adam Penenberg lists just a few titles that aren't available: "The Godfather," "Citizen Kane," "The Shawshank Redemption," "Star Wars," "One Flew Over the Cuckoo's Nest," "The Sting," "Jaws," or "Singin' in the Rain."
Hollywood content holders have the same gripe against Netflix that record companies do with music streaming services like Spotify, Pandora and, my favorite, MOG. They don't think they're making enough money off of them. And compared to the old days of VHS tapes and DVDs (and LPs and CDs) they aren't. I know my own music buying habits have changed since I started streaming music. The only time I buy from iTunes or spring for a CD is when the music isn't available on MOG. What is happening, of course, is that there's a balkanization of content, with myriad walled gardens popping up, and as a media consumer I have to scale these walls to find what I want. It is not convenient and more walls equal greater consumer frustration. For example, recently my 9-year-old wanted to watch Despicable Me. I checked Netflix. No go. I went to Hulu. Not there either. So I sifted through various movie channels on Time-Warner Cable. After about 10 minutes I found it.