ABC honchos must be praying for a Heat win tonight

spurs.jpgNot that a Pacers victory in Game 7 wouldn't be a great sports story. It's just that a Spurs-Pacers match-up in the NBA Finals would likely produce one of the lowest-rated series in recent years. As it is, San Antonio is never much of a draw, not only because it's the 30th largest media market (Indianapolis is 41st), but because the Spurs, to their credit, have never been much for drama off the court. Besides, not having LeBron James is certain to depress ratings. From Slate's Matthew Yglesias:

ABC started airing the NBA Finals in 2002. Since that time, the San Antonio Spurs have made three NBA Finals appearances--the lowest-rated ABC Finals in 2007, the second-lowest-rated ABC Finals in 2003, and the third-lowest-rated ABC Finals in 2005. By contrast, ABC's three best NBA Finals have all featured the Los Angeles Lakers. So the decline of the Lakers and the resurgence of the Spurs looks like an economic disaster for the network. But the three highest-rated non-Lakers finals have all featured--you guessed it--the Miami Heat.

More by Mark Lacter:
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Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
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Lucy Noland leaves NBC4, Chang has her surgery
ABC7 adds 8 pm news hour -- on Orange County channel
PBS SoCal drops its Orange County news show
Still smoking the cannibus at KCAL, I see
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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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