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Actually, it gets a little confusing because the magazine now publishes two lists: One made up of the New Establishment - mostly the powers of Silicon Valley - and the other covering the usual media and entertainment moguls (Murdoch, Eisner, Bloomberg, etc.) The New Establishment is far more interesting - Apple, Google, Amazon, Facebook take up the first few spots, though the singer Adele wrangled her way into 11th position, followed by writer/director Joss Whedon, ("The Avengers"). If you're over 40, there will be quite a few names you might not recognize. Inset shows Apple's Tim Cook and Jonathan Ive, who top the list of 50.
New Establishment
1.Tim Cook and Jonathan Ive, Apple
2.Larry Page and Sergey Brin, Google
3.Jeff Bezos, Amazon
4.Mark Zuckerberg, Facebook
5.Jack Dorsey, Twitter, Square
6.Marc Andreessen and Ben Horowitz, Andreessen Horowitz
7.Marissa Mayer, Yahoo
8.Ben Silbermann, Pinterest
9.Elon Musk, SpaceX, Tesla Motors, SolarCity
10.Reid Hoffman and Jeff Weiner, LinkedIn
11.Adele, singer, songwriter
12.Joss Whedon, writer, director
13.Dick Costolo, Twitter
14.John Lasseter, Pixar, Walt Disney Animation Studios
15.Terry Gou, Foxconn
16.Lady Gaga, singer
17.Preet Bharara, attorney
18.Herb Allen III, Allen & Co.
19.The Hacker
20.Yuri Milner, DST Global
21.Natalie Massenet, Net-a-Porter Group
22.Seth MacFarlane, writer, director, producer
23.Fred Wilson, Union Square Ventures
24.E. L. James, author
25.Ashton Kutcher, actor, investor
26.Mary-Kate and Ashley Olsen, the Row
27.Paul Graham, Y Combinator
28.Christopher Nolan, director
29.Jeremy Stoppelman, Yelp
30.Salar Kamangar and Robert Kyncl, YouTube
31.Will Ferrell, Chris Henchy, and Adam McKay, Funny or Die
32.Dan Doctoroff, Bloomberg LP
33.Louis CK, comedian
34.Walt Mossberg and Kara Swisher, All Things D
35.Judd Apatow, film producer, writer, and director
36.Tyler Perry, director, writer, actor, and producer
37.Peter Thiel, Founders Fund
38.Ryan Seacrest, host, producer
39.Susan Wojcicki, Google
40.Reed Hastings and Ted Sarandos, Netflix
41.Sheryl Sandberg, Facebook
42.Kevin Ryan, Gilt Groupe, Business Insider
43.Lena Dunham, writer, director
44.David Karp, Tumblr
45.Mark Pincus, Zynga
46.Ali Pincus and Susan Feldman, One Kings Lane
47.Sal Khan, Khan Academy
48.Daniel Ek, Spotify
49.Dennis Crowley, Foursquare
50.Andrew Mason, Groupon
Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.