Careful shoppers are taking a pass on Cosmo

cosmo1.JPG Maybe Helen Gurley Brown was wrong: Maybe you can't have it all - at least when it comes to circulation. Just days before the death of Brown came word that newsstand sales of her beloved Cosmopolitan fell 15.5 percent for the first half of the year. In fairness, many women-oriented magazines have had a tough go - and despite the drop, Cosmo's circulation is still tops, at 1.3 million. But industry consultant John Harrington wonders whether the frugal economic times are causing women readers to think twice about picking up a copy at the supermarket checkout stand. Also down sharply were Vogue, People, and Us Weekly. From the NYT:

Newsstand sales have suffered sharp declines recently, falling 9.96% in the second half of last year, according to ABC. Nina Link, the president of the Association of Magazine Media, an industry trade association, said competition from other forms of media--such as the Web--was a factor. But she argued the main reason for the decline was a weak economy in which people are making fewer trips to the grocery store. "Magazines are an impulse purchase," she said. "It's discretionary spending in a very weak economy where consumer confidence is low." Sales of other grocery store check-out purchases, like gum and carbonated drinks, are also down for the year ending in June, compared to the same period the previous year, according to Supermarket News.
cosmo2.JPGSay what you will about Brown (and many have in the last day or so), but she was responsible for drastically altering the tone and content of women's magazines - no small accomplishment. Slate has assembled an interesting collection of Cosmo covers over the years, and you can start to see Brown's influence when she became editor-in-chief in 1965 ("Try London - Where Single Girls Swing" was the cover headline in October of that year).

More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Magazines stories:
Maria Elena Durazo profile names a key name *
13 things we didn't know about Kai Ryssdal of 'Marketplace'
Rick Caruso had commercials cut for mayor race
Ex-Marine sniper recalls seduction by OC serial killer
Los Angeles Magazine fetes Roz Wyman

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook