It's one thing to be rich - it's another thing to be a rich jerk. From the LAT:
A New York City donor a few cars back, who also would not give her name, said Romney needed to do a better job connecting. "I don't think the common person is getting it," she said from the passenger seat of a Range Rover stamped with East Hampton beach permits. "Nobody understands why Obama is hurting them. "We've got the message," she added. "But my college kid, the baby sitters, the nails ladies -- everybody who's got the right to vote -- they don't understand what's going on. I just think if you're lower income -- one, you're not as educated, two, they don't understand how it works, they don't understand how the systems work, they don't understand the impact."
Ah yes, the common folks with the little brains just don't get it.