Room rates in L.A. County averaged $148.72 in November, up 2.8 percent from a year earlier, according to PKF Consulting (via the OC Register), and average occupancy was 69.3 percent, up 2.4 percent from a year earlier. Perhaps more significantly, revenue per available room was up 11 percent. All of which indicates that L.A. hoteliers are moving away from deeply discounting rooms for the sake of keeping their operations full. In OC, average rates are up 5.1 percent and occupancy was 65.7 percent.
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