Domestic and international visitors to California are expected to spend $104.4 billion, a 10 percent jump from 2010 and the first time spending topped the $100 million mark. From the LAT:
The forecast is the latest sign that the tourism industry has rebounded from the recession, said Dan Mishell, director of research for [Visit California], the state's tourism board. "We are also outpacing the country as a whole." Mishell said California has bounced back faster than other states because it offers more choices for activities and attractions. California also draws many international visitors who want to experience the state's unique "attitude and lifestyle," he added.