Daniel Kahneman is one of the few non-economists to earn a Nobel prize in economics. His seminal work focuses on judgment, decision making, and happiness (he's out with a book, "Thinking, Fast and Slow"). Kahneman will be featured at the Live Talks business forum this Friday, Nov. 4 at the City Club. Breakfast is at 7:45 and the conversation with Paul Zak starts at 8:15. Click here for free tickets.
From Jonah Lehrer's review of "Think, Fast and Slow" in the New Yorker:
One of the most refreshing things about "Thinking, Fast and Slow" is his deep sense of modesty: he is that rare guru who doesn't promise to change your life. In fact, Kahneman admits that his decades of groundbreaking research have failed to significantly improve his own mental performance. "My intuitive thinking is just as prone to overconfidence, extreme predictions, and the planning fallacy"--a tendency to underestimate how long it will take to complete a task--"as it was before I made a study of these issues," he writes. As a result, his goals for his work are charmingly narrow: he merely hopes to "enrich the vocabulary that people use" when they talk about the mind. This new book will certainly accomplish that--Kahneman has given us a new set of labels for our shortcomings. But his greatest legacy, perhaps, is also his bleakest: By categorizing our cognitive flaws, documenting not just our errors but also their embarrassing predictability, he has revealed the hollowness of a very ancient aspiration. Knowing thyself is not enough. Not even close.