Do positive Yelp reviews result in higher revenue?

Apparently so, according to a new paper. An extra one-star rating leads to a 5 percent to 9 percent increase in revenues at independent restaurants, says researcher Michael Luca. Chains weren't affected all that much, presumably because you don't need Yelp to know what an IHOP is all about. Luca used data from Seattle restaurants. (h/t Adam Ozimek)


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
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Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Economy stories:
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Exit interview with Port of L.A.'s executive director
L.A. developers relying on foreign investors bend a few rules
Holiday shopping: On your marks, get set... spend!

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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