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Mildly surprising, given that the king of Olympic coverage, Dick Ebersol, recently left the network and that ESPN was apparently making noises about making a competitive bid. In the end, though, NBC won the auction with a $4.38-billion bid that will extend the network's Olympic reign until 2020. That will cover the 2014 Winter Games in Sochi, Russia; the 2016 Summer Games in Rio de Janeiro; and the next two Olympics after that. Ebersol helped engineer the winning presentation. (NYT)
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Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.