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Guess LeBron & Co. are proving to be a ratings draw, at least based on game 1 of the NBA Eastern Conference Finals. Last night's Miami-Chicago contest on TNT drew an average of 11.1 million viewers, making it the most viewed NBA game in cable history.
Actually, TNT's coverage of the playoffs is up over last year, another reminder of cable's prominence as a sports platform. Of course, having an attractive match-up involving two of the largest media markets doesn't hurt. Dallas and Oklahoma City in the West might be a tougher sell.
More by Mark Lacter:
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Another rugged quarter for Tribune Co. papers
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Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
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Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.