Feature films were down 5.3 percent in the first quarter, television down 3.7 percent, and commercials up 2.4 percent, according to FilmLA. Overall location shooting was actually up 4.7 percent, but only because of gains in smaller areas like music videos. Just seems like a sluggish stretch - commercials are coming off 18 months of strong activity, TV reality shows are off a bit, features are weak across the board. From press release:
"The latest data suggest a softness in the industry, but not a full loss of momentum," said FilmL.A. Chair Ed Duffy. "Pilot production is up and we have a couple big features in production, so we're optimistic about a better set of numbers come July."
Keep in mind that 2010 was generally quite strong, so percentage comparisons will be harder to top.