*Big jump in on-location shooting

Everything was up in the fourth quarter from a year earlier: Feature production 28.1 percent, television 49.9 percent, commercials 2.5 percent, according to FilmLA. Among the TV subcategories, drama jumped 22.4 percent, sitcoms 226.9 percent, and reality 89.4 percent. For all of 2010, on-location shooting rose nearly 15 percent. The state's tax incentives are credited for much of the increase in feature production, but it's impossible to say whether many of those shoots would have happened here anyway (producers say they wouldn't have but who really knows). Besides, TV didn't have incentives and its on-location activity skyrocketed. Whatever. Point is that for whatever reason the local entertainment industry really took off in 2010.

*From the LAT:

Despite the improvement, the number of feature film production days in 2010 -- 5,378 -- was still down 62% from its peak in 1996, reflecting L.A.'s loss of market share, not only to foreign cities such as Vancouver and Toronto, but also to other U.S. locations, notably Detroit, New Orleans and New York.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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