Conan's preview episode

With his new talk show premiering next week, O'Brien has posted a 4-minute teaser - actually a mini-episode that he dubs "Show Zero." What's especially interesting is that Coca-Cola sponsored the whole thing, with a brief mention at the beginning, a couple of references by Andy Richter during the "show" itself, and finally a full-blown commercial at the end. It's the kind of non-traditional advertising that pops up a lot on the Web - minimum fuss and maximum exposure. The only weird part was that the spots were for Diet Coke and not Coke Zero.