Back in 1954, personal introductory services, marriage bureaus, lonely hearts clubs, and the like were considered too sleazy to do business in Santa Monica. Well, city officials are finally having a chance of heart. From the SM Daily Press:
"With the advent of computer technology, personal introduction and dating services have expanded and become a common and reputable way to meet others for social interaction," a City Hall report stated. And that's not all: "Permitting bona fide matchmaking and dating services to operate within the city will benefit city residents and also benefit the city's economy," the report continues.
The city still plans to prohibit escort services.