They're suing over $0.01

99cents.jpgFile this under the "Get a life" department. 99 Cents Only Stores is being taken to court because it has raised the price on some of its goods to 99.99 cents. Plaintiffs filing this silly suit claim that the retailer is engaged in unfair and deceptive business practices and misleading advertising. From the LAT:

"If they call themselves 99 Cents Only, it should be 99 cents," said Dan Callahan, an Orange County lawyer. "We had a survey done before we filed the lawsuit to see how many people thought they were paying 99 cents, and it was just about unanimous that nobody realized that they were paying more than 99 cents. The people who go to that store are typically lower income or seniors, so the people they're taking advantage of are the ones least able to discern the difference and least able to afford it."

This would be comical were it not for the fact that the courts are swamped with legitimate cases that really impact people.


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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