Follow LA Observed on Twitter here
Thursday night's game delivered an 11.6 overnight rating, the highest of the series so far and a 6 percent boost from last year's game 4 between the Lakers and Magic. It also was the highest overnight ratings for an NBA Finals since 2004 (Lakers-Pistons). The high numbers are likely to prevail for game 5 on Sunday. The tight series and the storied rivalry no doubt play a big part of the strong numbers, as does the lack of competition from the other networks. (Deadline.com)
More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAXSocal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:
Letter from Down Under: Welcome to the HomogenoceneOne last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar
Bobcat crossing
New at LA Observed
On the Politics Page
Go to Politics
Sign up for daily email from LA Observed
Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.