Azoff's version of the truth

NYT Sunday profile of Beverly Hills-based Live Nation covers mostly familiar ground, but in a lengthy interview with company Chairman Irving Azoff we're reminded why nothing that's said in the entertainment industry should be taken all that seriously:

Mr. Azoff is also known for bending the truth when it suits his purposes or those of his clients, a propensity that long ago earned him the nickname Swerving Irving. He has been surprisingly honest about his penchant for dissembling -- even saying so under oath, in a deposition in a lawsuit over the band Boston. After calling two music executives liars, he said, "Come to think of it, you can't believe much of what I say, either." "That's Irving," says Don Engel, a lawyer who has worked both for and against Mr. Azoff. "His game is, 'I say whatever I want, and if I change my mind, that's the new truth.' " It's all part of the game, Mr. Azoff says: "Various jobs that I've had require me to stand behind the curtain and -- what's the word? -- create an illusion. This is a business that requires different tactics at different times."

His favorite toy these days is a $110,000 black Tesla electric sports car.

He offers a demonstration and we inch down his driveway, past his koi pond, through a set of slowly opening gates. When Mr. Azoff reaches the street, he punches the accelerator, and the car lunges to about 70 m.p.h. in under four seconds. "Need I say more?" he cackles, barely braking in time for a stop sign. "It's insane!"

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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