The FCC has been telling CBS that it would have to dump one of its L.A. properties to comply with federal restrictions on the number of stations that can be owned in a single market. The broadcast company has been fighting the federal rule for years, but the Business Journal says it's the end of the line. Likely buyers would be foreign-language broadcasters.
The station's ad sales have fallen further than its sister station, KNX. KFWB had $36 million in revenue in 2005, but brought in just under $14 million in 2009, according to BIA/Kelsey, a Chantilly, Va., media analysis firm. KNX, which had revenue of $40.4 million in 2005, tallied $25.4 million last year.
In the last year or two, the station has been bouncing from one format to another. Most recently, CBS Radio flipped it to a largely conservative talk format that hasn't done very well in the ratings. In January, KFWB was in a four-way tie for 38th place.