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Do yourself a favor and check out Ellis Weiner's hilarious New Yorker piece on what it's like for an author to be taken over by a viral-infected marketing intern who could be going to school with your 15-year-old. In this case, the intern is one Gineen Klein (love that spelling), and she's replaced the promotion department at Propensity Books.
To start: Do you blog? If not, get in touch with Kris and Christopher from our online department, although at this point I think only Christopher is left. I'll be out of the office from tomorrow until Monday, but when I get back I'll ask him if he spoke to you. We use CopyBuoy via Hoster Broaster, because it streams really easily into a Plaxo/LinkedIn yak-fest meld. When you register, click "Endless," and under "Contacts" just list everyone you've ever met. It would be great if you could post at least six hundred words every day until further notice.
[CUT]
As re: personal appearances, to cut down on travel expenses we're trying something new this season called RAP, or Readings by Author by Proxy. We're asking authors in certain key areas of the country to stay "close to home" and give readings at local bookstores of both their own books and a few of our other new releases. We can send you a list of bookstores in your area once you fill out the My Local Bookstores list on your Author's Questionnaire. You'll be reading not only from your book but from "Code Blue Stat," a new medical thriller we're really excited about, and "Fifty Great Pan Sauces," a cool new cookbook. Their authors, Dr. Steven Rosenthal and Gail Freenye, will stay in Chicago and Boston, respectively, and read from each other's book and yours. This idea, apparently, is what made Jason take his clothes off and lock himself in a supply closet.
This one is really worth reading from start to finish.
Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.