Leno gets 10 p.m. show

Looks like NBC has figured out a way of holding onto Jay while still bringing in Conan O'Brien at 11:30. NYT reports that the network will give Leno the 10 p.m. time period each weeknight for a "Tonight”-type show." No broadcast network has ever before offered the same program in prime time five nights a week. Leno, who was being courted by ABC, Fox and Sony television studio, is expected to remain in Burbank.

The offer of a new weeknight show for Mr. Leno at 10 p.m., an idea that NBC executives said Monday came from the NBC chief executive, Jeff Zucker, not only allows NBC to retain Mr. Leno’s services, but also means the network may be able to greatly reduce costs of developing and producing other prime-time shows. Only Monday Mr. Zucker appeared at a UBS lunch in New York and suggested that in the future networks might have to cut back on the hours of prime time they program. The daily program with Mr. Leno would effectively cut back the number of hours NBC needed to fill each week from 22 to 17.



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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
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