Both Taco Bell and Pizza Hut had better-than-expected third quarter results from its new product introductions that are emphasizing low prices and rib-sticking dishes. As OC Register reporter Nancy Luna reports, Irvine-based Taco Bell, part of parent company Yum Brands, is doing well with its Why Pay More value menu that has items for 79 cents, 89 cents, or 99 cents. At Pizza Hut, also part of Yum, 3-pound pasta dishes are considered one of the most important product launches in the chain’s 50-year history. We'll be seeing a lot more of this as restaurant chains push food that’s cheap and plentiful.
More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAXSocal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:
Letter from Down Under: Welcome to the HomogenoceneOne last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar
Bobcat crossing
New at LA Observed
On the Politics Page
Go to Politics
Sign up for daily email from LA Observed