Pinkberry suit settled

Eagle eyes over at Eater LA spotted a legal ad in the LAT that summarized the settlement of a lawsuit against the locally-based chain. The suit alleged that Pinkberry is not frozen yogurt - nor is it healthy, all-natural and non-fat. You might recall a minor to-do with the state Department of Food & Agriculture over the ingredients not conforming to what is classified as frozen yogurt. Anyway, the company has agreed to pay $750,000 to the Los Angeles Regional Food Bank and Paras Los Ninos, plus attorney's fees of $250,000 and $5,000 to the woman who filed suit. Now we get to know what actually goes into a dish of Pinkberry. It's one of those be-careful-what-you-wish-for deals - propylene glycol esters, guar gum, Yellow 5 Lake, monodiglycerides, sodium citrate, sodium acid pyrophosphate, magnesium oxide, lactoglyceride... Last fall, Starbucks founder Howard Schultz invested $27.5 million in Pinkberry through his venture capital firm. It's the first outside investment in the firm.


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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