Big crowds for NCAA online

It may just be a coincidence that my Internet connection is especially sluggish, but CBS says its online coverage of the first day of March Madness drew 1.75 million unique visitors, a 122 percent jump from a year ago and 25 percent more than for the entire tournament in 2007. One reason for the surge is CBS's use of pop-up windows through non-CBS websites. So a visitor to ESPN.com can watch video of CBS's coverage. "My forecast was for double-digit growth, maybe 80 percen," Jason Kint, CBSSports.com's general manager, told Ad Age. "But we're way over that." Ad revenue is expected to reach $21 million, up from $10 million last year – though still a small slice of the overall tournament pie.


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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