Will Hamburger Hamlet live?

Plans are to introduce a new "fast-casual burger concept" sometime this Spring. As reported by Nation's Restaurant News, a 2,000-square-foot prototype is scheduled to open in Los Angeles, with a burger-centric menu that also features soups and salads (isn't that what they already had)? There are very few details in the NRN story, such as whether the new HH will be in the old locations (Hollywood, Brentwood) that recently closed. This is not the greatest time to be embarking on a new restaurant venture. The chains are having a tough time, presumably because consumers aren't going out as much. The first Hamburger Hamlet was opened almost 60 years ago by actor Harry Lewis and his wife Marilyn. The business was later sold to Prandium Inc., which filed for bankruptcy. Businessman Andrew Tavakoli bought 12 of the chains for $10 million and has been trying to make a go of it.


More by Mark Lacter:
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Those awful infographics that promise to explain and only distort
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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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