Virgin making inroads

That's Virgin America, the start-up airline launched by British billionaire Richard Branson and offering service from L.A. to NY and SF. Price is a big part of the attraction: The cheapest round-trip fares between L.A. and NY are running below $300, which is roughly $100 lower than what had been the standard price. First-class fares are also cheaper - $699 one-way. All passengers get a seat-back entertainment system with movies, television, games and 3,000 songs. Sounds great, right? Well, it's not all great - starting with an unappetizing cheese-and-crackers snack for $7. From the WSJ:

One area JetBlue believes it still has the upper hand is legroom -- vital on long flights. JetBlue's all-coach cabin has half of its seats at 34 inches of "seat pitch" -- the space from a point on the seat to the same point on the seat in the next row -- and half at 36 inches. Virgin's coach seat pitch is 32 inches. That's something Fredda Weiss noticed when the person in front of her reclined her seat on a Virgin flight. The seat back was almost in her lap, she said, making the entertainment-system screen hard to see and the trip uncomfortable. "All the high-tech may be impressive, on first glance, but it pales in comparison to a more-comfortable space," she said.

More by Mark Lacter:
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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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