The hemline theory

So the market is down more than 200 points, economists are suddenly talking recession, and the new spring fashions are sporting longer hemlines. In other words, it's the perfect time to dredge out that old indicator of stock performance: how short or long skirts happen to be. Of course the connection is silly. But the connection has a track record - sort of. In the roaring '20s, flappers' dresses got high, and the market rallied. Then came the 1929 market crash and hemlines fell. In the 1960s, miniskirts were in vogue and stocks rose; by the 1970s, the ankle-length maxi-skirt was all the rage. These past few fashion seasons, short skirts have been in and stocks have rallied. "There is a seemingly positive correlation between what happens [in fashion] that ultimately affects us all as market participants," says Charles Payne, the editor of Wall Street Strategies. But designer Tracy Reese tells Reuters, "I'm not thinking, 'Things are tough out there. I'm taking the lengths down,'" she said. "Longer looks fresher."


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:
Letter from Down Under: Welcome to the Homogenocene
One last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar
Bobcat crossing

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook