But I just want a tuna melt...

Never underestimate the fascination about Hollywood - even when it comes to chronicling where agents break bread. The NYT reports on what has been a dearth of expense-account restaurants in Century City, and how the folks at ICM and CAA - two recent arrivals to the area - are having to cope without the comfort of the Grill and Mr. Chow. The Style section piece tells the story of super-agent Ed Limato walking over one day to the Westfield shopping center, with its cafeteria-type food court, and returning to the office to say, "Never again." As it turns out, several new eateries have opened in CC that cater to this self-important crowd - most prominently Craft Los Angeles (a side of assorted mushrooms sells for $21 and a Wagyu rib-eye costs $98) and Breeze, at the Hyatt Regency Century Plaza. At Craft, "the row of plush, spacious booths offering panoramic views is likely to be highly coveted," reports the Times. "Tables are just far apart enough to allow diners to lean in and carry on a confidential discussion. Also, the aisles at Craft are wide enough for table hopping, an extreme social sport in Hollywood, where agents tend to circulate with the intensity and purpose of bridal couples at a wedding." Here’s more:

Over at Breeze in the Hyatt Regency Century Plaza, a short walk from the courtyard and open since 2001, the staff is learning to handle egos as carefully as quail eggs. Each morning, the hotel’s general manager, David Horowitz, and his team comb through the reservations book to earmark the most powerful patrons so they can greet them personally and seat them right away at the best tables. Sounds simple enough when the V.I.P.’s have recognizable faces. But how does the staff know how to pick out the chairman of I.C.M., Jeffrey Berg, or Creative Artists’ president, Richard Lovett? “We requested head shots and bios of the top executives from the local companies,” said Mr. Horowitz, who was seated in the dining room of Breeze after the lunch rush on a recent weekday, as the former Paramount president, Sherry Lansing, dined with Laura Ziskin, a producer of Spider-Man 3, in the corner booth. “And Google is a great tool for finding images of people who we need to identify,” he added.

More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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