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That had been the name used for various entertainment divisions within the Mouse House. Bloomberg News reports that everything Buena Vista will be changed to just plain Disney, an effort to simplify branding and reduce costs. Most of the company's units will now be Disney, ABC or ESPN, although the Pixar and Miramax film studio names will still be used. Buena Vista is named for the street where the Disney studios and corporate HQs are located. CBS is taking a similar approach with its various units.
More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAXSocal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
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Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.