Melrose Place the new Rodeo?

Well, no, but fashion houses Oscar de la Renta, Monique Lhuillier and Chloe will be opening new boutiques on Melrose Place next spring. New York–based Carolina Herrera held a red-carpet opening for its new boutique on Nov. 13, and Karl Lagerfeld, Theory and Diesel are rumored to be opening there, according to the California Apparel News. One reason for all the interest: Many Melrose Place shoppers are wealthy women who regularly get their hair styled at celebrity salon Sally Hershberger at John Frieda. From the Apparel News:

High demand for retail space and its short supply have more than tripled the price for a square foot of commercial space since Marc Jacobs opened in March 2004, according to Carol Chait, the vice president of Stafford Commercial Real Estate Inc. Some of the most sought after properties on the street can command prices of more than $20 to $25 per square foot. But it’s a good deal compared to Rodeo Drive, where, according to Chait, prices can fetch more than $40 per square foot.