You're a union organizer trying to improve the conditions of janitors working at NBC Studios and Universal Citywalk. You hold press conferences and only a few reporters bother showing up. Coverage in the local press is sparse, at best. So what do you do? Why, produce a four-minute video for Youtube. It's part of an ongoing effort by the janitors union - Service Employees International Union Local 1877 - which has gotten support from most of the Hollywood unions. In the video, a Writers Guild organizer is seen addressing the protesters in Spanish. "We have the same employers you do and they don't treat us well either," he said. Here's the video.