Casting call for weirdos

There was a bit of buzz about what turned out to be a phony MySpace page for supermarket tabloid queen Bonnie Fuller. Well, it turns out that the mystery MySpacer is a Hasidic Jew named Shmuel "Shmuly" Tennenhaus. The 25-year-old former Web marketer tells Advertising Age that it was a desperate stunt to be cast on "One Park Avenue," the planned reality show set at Bonnie's employer, American Media. "Big P.R. spin to the whole thing," he says. Ever get the feeling that you're on a different planet than everybody else?


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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