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The Wrap's story on its participation in the ALS ice bucket challenge managed to claim a bit of Westside enviro correctness: "With California in the midst of a drought, TheWrap opted against using water, and instead just waited for some of the ice to melt."
What it seems to mean in practice is that head honcho Sharon Waxman doesn't even get her hair mussed. Watch:
Being a combative Hollywood trade, as well as water savers, The Wrap's three challenges were sent out to The Hollywood Reporter, Variety and Deadline.
Afternoon update: What it looks like when a media staff actually joins a trend, using ice water as intended. From the Jewish Journal of Los Angeles:
Thursday update: Good response from Waxman, and a Wrappie whiner makes his kids proud:
hey @LAObserved glad to know you're paying such close attention to my hair status @TheWrap http://t.co/SAnRAoKiZw
— Sharon Waxman (@sharonwaxman) August 21, 2014
cont: ice went down my back, missed
my front. sat all through dinner with a damp ass, tyverymuch @thewrap #icebucketchallenge @LAObserved
— Sharon Waxman (@sharonwaxman) August 21, 2014
@thewrap nominates @laobserved to take the #icebucketchallenge
— Sharon Waxman (@sharonwaxman) August 21, 2014
It's just crazy to me how @TheWrap does a VERY NICE thing to support a good cause & SOMEHOW, we still get shit for it. Fuck @LAObserved.
— Jeff Sneider (@TheInSneider) August 21, 2014
The #ALSIceBucketChallenge is abt spreading awareness, not abt getting soaked. @LAObserved, why don't you fucking do it or shut the fuck up?
— Jeff Sneider (@TheInSneider) August 21, 2014
And from a Wrap non-fan:
Perfect Wrap idea. Unchallenged and w/o substance RT @LAObserved: The Wrap does ice bucket challenge *without water.* http://t.co/fGYgd1KNtP
— David Poland (@DavidPoland) August 20, 2014