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Mayor Eric Garcetti with Eli Broad, Joanne Heyler of The Broad and Elizabeth Diller of Diller Scofidio + Renfro. Iris Schneider photo.
The Broad opened its doors to the media today for a hard-hat tour of the still under-construction museum on Bunker Hill's Grand Avenue. Mayor Eric Garcetti helped draw a crowd. The news is that when the Broad opens to visitors in late 2014, general admission will be free. The museum said it would occasionally charge for ticketed events.
The Times was given the early access it typically gets from local institutions hoping to secure bigger and more favorable coverage. Here's the LAT's video, photos and story by Mike Boehm. More coverage from today by LA Weekly, Downtown News and Archinect.
