Follow LA Observed on Twitter here
Los Angeles Magazine continues to get its web act together. The newest original content is a video series, Big Shots, to be hosted by Giselle Fernandez, the former network reporter and KTLA news anchor. The plan is for her to sit down every other week for a conversation with an influential businessperson, philanthropist, politician, or cultural leader. Not all will live in Los Angeles—starting with Carlos Slim Helu, the Mexican telecom and media titan who tops the latest Forbes list of world's richest billionaires. He was in town to attend the Milken Institute Global Conference. According to the magazine, Slim and Fernandez discussed "the digital future, how he thinks technology is shaping society today, why philanthropy is the key to a happy life, and what he likes most about L.A."
“BIG SHOTS with Giselle Fernandez” is part of the magazine’s continuing CityThink effort to showcase the diverse voices of Los Angeles and the personalities who leave their imprint here. Think of it as CityThink TV. The series premiere builds on the momentum of the past year, which saw Los Angeles earn its third National Magazine award in its history, celebrate the relaunch of LAMAG.com, which has since seen unique visits increase by 150%, and the promotion of Editor-in-Chief Mary Melton, adding the title Sr.VP of Emmis Communications overseeing all titles to her resume.
The Carlysle group's David Rubenstein is next on tap for the series, which will live on the magazine's CityThink page. Fernandez' website calls her a "five-time Emmy award winning journalist, producer, film maker and Latin media marketing entrepreneur." [* Update: I deleted a bio graf from her site. Out of date, apparently.]
