Buy an ad in the Beachcomber, get a story

Potential advertisers in the Beachcomber in Long Beach can secure a nice featured story for the same price as their ad, according to this pitch that went out from an advertising rep at the bi-weekly.

Subject: Invitation to Feature Your Organization in the Beachcomber

Now your organization can be featured in the Beachcomber newspaper with a professionally written story and optional photos. Reach 120,000 readers in our bi-weekly publication distributed in the upper income areas of the city (see distribution map online at www.longbeachcomber.com ).

The cost for these "advertorials" is equivalent to the one-time advertising rate for quarter (20"/$484), third (30"/$698) and half (40"/$894) pages. There are approximately 20 words per column inch in a story, so a quarter-page feature would have 400 words, including headline, less 20 words per column inch for any photos used.

You will have an opportunity to review and change a draft of the story as well as select the run date beforehand. The finished story will be suitable for framing or reprint distribution to prospects.

Previously the Beachcomber said it helps to get your event covered by the paper if you are an advertiser.