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New Ad Age survey provides some encouragement for the industry, though look at how many folks say they read newspapers out of habit. One area of obvious concern: The number of folks who said newspaper coupons were a big draw - and who might soon be pulled away by the social couponing phenomenon.
Newspapers
Why people still subscribe to newspapers
More by Mark Lacter:
Frantic searches to set up shop in tony parts of L.A.NFL star Bubba Smith found dead in L.A. home
Solar businesses not happy with DWP's revised incentive plan
Faye Dunaway's rent-stabilization problem
Scott Pelley in town to anchor CBS News
Recent Newspapers stories on LA Observed:
Endangered SoCal papers plead for your help to continueSoon-Shiong assures LA Times staff it's going to be OK
A reporter says farewell to his newspaper home
LA Times 'prince of darkness' strikes
Deep layoffs began Monday at SoCal News Group
Read the LA Times response to Los Angeles Magazine's piece
NYT thins more in Los Angeles, and the LAT hires locally
Oops: 6-year-old Betty Broderick story runs in LA Times*