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Capt. Mike Parker, the public information officer for the Los Angeles Sheriff’s Department, told a conference on social media and law enforcement that there is a gaping generational divide between command staff and those below them. Twitter and other social media are important, he says — Parker tweets here. He also boils down what reporters want into eleven elements. After the jump:
Parker encourages departments to remember the 11 C’s that generate media interest:* Catastrophe
* Celebrity
* Change
* Children
* Color – human interest
* Conflict
* Controversy
* Corruption
* Crime
* Crisis
* CrittersHis favorite is when you get critters, children and celebrities in one story—then you’ve really got a winner!
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