again blurs the line between editorial and advertising, similar to previous ads in the Times for "Southland" and the King Kong attraction at Universal Studios." /> Next L.A. Times ad stunt for 'Law and Order: Los Angeles' - LA Observed
LAT

Next L.A. Times ad stunt for 'Law and Order: Los Angeles'

It's been a tough week for readers of the print Los Angeles Times. Some got papers on Sunday without the final USC and UCLA football game scores, just as some have reported getting incomplete Dodgers and Angels results. Last week's San Bruno explosion led all the news shows but wasn't on the front page of the Times, relegated inside to the LATExtra section. Those were business-dictated deadline calls, but the next shock for readers will be strictly business: an upcoming ad campaign for "Law and Order: Los Angeles" that Weekly Variety says again blurs the line between editorial and advertising, similar to previous ads in the Times for "Southland" and the King Kong attraction at Universal Studios. "Where our 'Southland' and King Kong ads left off, 'LOLA' will pick up," (NBC marketing honcho Adam) Stotsky says, "and hopefully surpass both of these events."


More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent LAT stories on LA Observed:
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
Why the LA Times' new theater column needs a new name
Helping in Houston, new lion cubs, Garcetti's back
Memo: New LA Times publisher drops web widget
Warren Olney leaving KCRW's radio lineup
LA Times purge 'capped a month of newsroom turmoil'
As the L.A. Times turns ...


 

LA Observed on Twitter