L.A. Live Channel could be next

AEG has shopped around a proposal to partner with a Los Angeles TV station on a digital channel to feature events at Staples Center and the Nokia Theater. They would call it L.A. Live, Variety reports:

AEG aims to capitalize on the national switch to all-digital broadcasting set for Feb. 17. AEG is pitching the channel as advertiser-friendly programming that a local station could run on one of its digital multicast channels or on the bandwidth available to a station when it is not broadcasting at maximum high-def strength.

AEG is in the midst of building a $20 million broadcast facility within its L.A. Live complex that would serve as the central hub for the channel.

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"We are committed to creating a lifestyle channel that would be about music and fashion and sports and point-of-destination travel. This lifestyle channel will have various means of distribution," [AEG chef exec Tim] Leiweke said. "We’re very, very committed to (building) a big distribution opportunity here. Although (the channel) will not be solely focused on content from L.A. Live, it will be headquartered in Los Angeles."