LAT

'Business' on the table at LAT

Sometime this fall the Los Angeles Times will unveil wholesale changes that SoCal readers may or may not want. The reinvention of the Times as we know it was ordered by the Zellots in Chicago. What new directions the LAT might take aren't yet widely known, but an LA Observed visitor with good connections at the paper sent along a fragment of a survey by Research and Analysis of Media regarding possible big changes in the Business section. The survey asks readers how they would feel if:

   1) the section name was changed to Money and the focus shifted to personal finance and money management,

   2) Business was folded into the A section or Sports,

   3) Business was dropped as a daily section, but with better coverage on Sundays, or

   4) Business stays but California (the local news section) folded into the A section.

Here's a PDF of the survey questions.


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