Clash of the Hollywood PR firms

On one side, the Screen Actors Guild has just hired Sitrick and Company, Nikki Finke reports. AFTRA, on the other hand, uses 42West, the firm whose Hollywood practice is headed by Allan Mayer, who used to do the same for—Sitrick. "It was an amicable parting: though Sitrick wasn't thrilled at losing Mayer, the boss did let Allan out of his contract in October 2006," Finke says. Here are the LAO posts from Mayer's move in 2006.