Bratton on the LAPD blog

LAPDBlog.org gets about 2,000 visits a day. Chief William Bratton sees it as mainly a tool for the department to put out its version of events without media interference, as when he rebutted the Daily News over an editorial critical of the police. He says it has been useful in other ways too and there are plans for expansion. Excerpt from the chief's monthly email report:

Since its May launch, the blog has had over a 100,000 visits, averaging almost 2,000 daily. In its brief existence, more than 500 comments have been generated in response to Department postings. The Department reviews comments to ensure that they do not contain inappropriate remarks or profanity and they do not appear on our web log until approved.

At the outset, the Blog’s primary purpose was to engage a local audience in open dialogue about current events. It has done that and more. Throughout the country and around the world—from the United Kingdom to Mexico—bloggers are blogging...

The torrent of e-chatter truly testifies to the Blog’s success. Though the Department reserves the right to withhold comments that contain profanity or other inappropriate material, it does not shy away from posting criticism.

As the blog matures we will continue to expand its content, including sections for each geographic area. Transparency, whether through television, radio, newspaper, our website LAPDonline.org or the LAPD Blog, helps us to connect with people in the communities we protect and serve. As we connect we are fostering trust and building the kinds of community relationships and partnerships that we need to be a successful and respected law enforcement organization.

The LAPD blog tends to run a day or more behind on posting news out of the department. Kind of hope that improves going forward.