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In addition to the Los Angeles magazine profile by Jesse Katz, National Magazine Awards finalists of local note include three pieces of criticism on the subject of parenting that Sandra Tsing Loh contributed last year to The Atlantic Monthly (Marshal Plan, Kiddie Class Struggle and The Great Escape) and the very long, but very good (and creatively annotated) Atlantic piece on KFI talk host John Ziegler by David Foster Wallace.
Here's the link to the Wallace piece, and a sample—but to get the effect approximating the print profile, you need to click on the hot-linked keywords throughout the story. They take you to digressions and amplifications that contain the best gems in the piece, which exposes the innards of AM talk radio while exploring how Ziegler came to be in Los Angeles after being fired in Louisville. (The story ran before Ziegler won his court case there.)
A Georgetown B.A. in government and philosophy, scratch golfer, former TV sportscaster, possible world-class authority on the O.J. Simpson trial, and sometime contributor to MSNBC's Scarborough Country, Mr. Ziegler is referring here to America versus what he terms "the Arab world." It's near the end of his "churn," which is the industry term for a host's opening monologue, whose purpose is both to introduce a show's nightly topics and to get listeners emotionally stimulated enough that they're drawn into the program and don't switch away. More than any other mass medium, radio enjoys a captive audience—if only because so many of the listeners are driving—but in a major market there are dozens of AM stations to listen to, plus of course FM and satellite radio, and even a very seductive and successful station rarely gets more than a five or six percent audience share...The fact of the matter is that it is not John Ziegler's job to be responsible, or nuanced, or to think about whether his on-air comments are productive or dangerous, or cogent, or even defensible. That is not to say that the host would not defend his "we're better"—strenuously—or that he does not believe it's true. It is to say that he has exactly one on-air job, and that is to be stimulating.
An obvious point, but it's one that's often overlooked by people who complain about propaganda, misinformation, and irresponsibility in commercial talk radio. Whatever else they are, the above-type objections to "We're better than the Arab world" are calls to accountability. They are the sort of criticisms one might make of, say, a journalist, someone whose job description includes being responsible about what he says in public. And KFI's John Ziegler is not a journalist—he is an entertainer. Or maybe it's better to say that he is part of a peculiar, modern, and very popular type of news industry, one that manages to enjoy the authority and influence of journalism without the stodgy constraints of fairness, objectivity, and responsibility that make trying to tell the truth such a drag for everyone involved. It is a frightening industry, though not for any of the simple reasons most critics give.[skip]
Whatever the social effects of talk radio or the partisan agendas of certain hosts, it is a fallacy that political talk radio is motivated by ideology. It is not. Political talk radio is a business, and it is motivated by revenue. The conservatism that dominates today's AM airwaves does so because it generates high Arbitron ratings, high ad rates, and maximum profits....
All told, Clear Channel currently owns some 1,200 radio stations nationwide, one of which happens to be Louisville, Kentucky's WHAS, the AM talk station from which John Ziegler was fired, amid spectacular gossip and controversy, in August of 2003. Which means that Mr. Ziegler now works in Los Angeles for the same company that just fired him in Louisville, such that his firing now appears—in retrospect, and considering the relative sizes of the Louisville and LA markets—to have been a promotion. All of which turns out to be a strange and revealing story about what a talk-radio host's life is like.