Website sells a script

Screenwriter Eric Heisserer set up a website called The Dionaea House last year and posted a series of correspondence between characters in his horror screenplay. After all, if the Internet is there, why not exploit it to create some buzz? The site got a ton of hits. Tomorrow's Hollywood Reporter says the website helped "build the mythology" of the project — and Warner Bros. Pictures picked it up for David Heyman to produce at Heyday Films.