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Ruben Keoseyan, the daily's managing editor, today was named Executive Editor. At the same time, Deputy Managing Editor Pedro Rojas is leaving La Opini�n to take over El Diario La Prensa in New York. The press release on the new boss here follows:
LA OPINI�N NAMES RUBEN KEOSEYAN AS
EXECUTIVE EDITORVeteran Journalist Takes Helm of Nation�s
Largest Spanish-language Daily NewspaperLos Angeles, CA (September 15, 2004) La Opini�n, the nation�s largest and most influential Spanish-language daily newspaper, has named Ruben Keoseyan as Executive Editor. Previously, Keoseyan served as La Opini�n�s Managing Editor.
�My grandfather started this newspaper seventy-eight years ago with the mission to serve and inform the Los Angeles Latino community with the highest levels of journalistic integrity,� stated Monica Lozano, Publisher of La Opini�n. �Over the past several years Ruben has demonstrated his leadership in the newsroom, his dedication to editorial excellence, and his ability to inspire the staff to do their best work.� Lozano continued, �Ruben exemplifies commitment and passion to our mission and we are confident that he will fortify and expand our coverage of the issues that impact the lives of Latinos.�
Keoseyan began his career as a journalist for Televisa, the largest television network in Mexico. Later he relocated to Santa Barbara, California where he conducted the Spanish-language simulcast of the 6PM news for KEYT, an ABC affiliate. Subsequently, Keoseyan served as News Director and Anchor for KSBY, an NBC affiliate, where he spearheaded the first Spanish-language newscast for Latinos in California�s Central coast.
"It is an honor and a privilege to take the helm of this great newspaper,� said Keoseyan. �We have an extremely talented newsroom and I look forward to solidifying our position as a must-read for Latinos. Whether it�s news about Southern California or from Latin America, entertainment coverage or advice on educational choices, our paper will provide the best coverage, in-depth analysis, and perspective that our community has come to expect from us.�
La Opini�n has experienced unprecedented growth over the past several years; circulation has increased by 26% since 1999 and the most recent Scarborough readership study shows a 14% increase in readership in the past year to over 450,000 daily readers. In 2004, La Opini�n combined forces with El Diario La Prensa to form ImpreMedia, the number one Spanish-language newspaper publisher in the US.
Keoseyan was born in Mexico City, Mexico. He holds a Bachelor of Science from Universidad Iberoamericana in Mexico City and a Masters degree from The American University in Washington, DC.