Fox Searchlight Pictures, the 20th-Century Fox unit behind the Internet marketing hit 28 Days Later, launched a Blogspot site over the weekend. The blog is "covering" media reports friendly to the picture and the company, reporting on favorable box office numbers and doing promos for upcoming films. The lead item right now is praise for Ron Grover's Business Week column on the clever marketing of 28 Days. First they turned Harry Knowles of Ain't It Cool News... (Tip from Movie City News)
Blogosphere
No commenting on this Foxblog
More by Kevin Roderick:
Standing up to Harvey WeinsteinThe Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Blogosphere stories on LA Observed:
LA Weekly loses film critic Amy Nicholson too California's secret water blogger is a she
Scientists who help write the movies
RV encampment on Tujunga Avenue in North Hollywood
Michael Higby, LA blogger, was 50
Original Wonkette blogger wants you to know she's a Christian
Andrew Sullivan to shut down The Dish
Andrew Sullivan to give up blogging (and get a life)